XCMG, as the leader of China's construction machinery industry, always insists on promoting product innovation by design innovation. In May 2009, to achieve the comprehensive improvement of the level of construction machinery product’s industrial design, XCMG integrated excellent resources all over the group and established XCMG industrial design center, with industrial design center of Jiangsu XCMG Construction Machinery Research Institute Co. ,LTD as the main part and industrial design institute of other secondary company as supplementary part. Min Wang, the chairman of XCMG Construction Machinery Co. LTD and secretary of the Party committee holds the position of director of the center, and takes charge of the related work all around XCMG industrial design.
XCMG industrial design center is integrating the function、structure、styling、craft as well as intellectualization and informatization of products as main part; improving enterprise brand image and quality of products as goal; providing upscale integrated design services for the manufacturing industry as the direction；carrying out industrial design in the whole product life cycle and design process. Specifically including design research、prospective design、ergonomics、styling design、structural design、visual design、cab safety design、aerodynamic analysis、CAID collaborative design、process realization and industrialization, as well as market services.
At the same time, with the help of the National Key Laboratory of advanced Construction Machinery Intelligent Manufacturing and the core capabilities of Jiangsu Innovation Center for High-end Construction Machinery and Core Components, relevant technical support is provided for design research, including vibration and noise analysis, structural optimization design, material analysis, automated control technology, intelligent manufacturing, etc. With the help of XCMG integration management system, industrial design is organically integrated with product research and development, technical research, and intelligent manufacturing, so as to enhance the added value of products and the proprietary brand image of enterprises, promote the servitization process of manufacturing industry, and enhance the international competitiveness of enterprises.
XCMG Industrial Design Center always adopts an open, sharing, collaborative and efficient attitude to jointly drive the innovative development of the whole industrial chain of construction machinery through industry-university-institute cooperation, academic exchange and talent training. In 2015, it was awarded the title of "National Industrial Design Center", which has been reviewed and approved for two consecutive times. At present, XCMG Industrial Design Center is striving to build a top industrial design innovation platform in China and promote the manufacturing industry from the bottom end to medium-high level.
